ABOUT US

About Wire World

WHO WE ARE & HOW IT ALL BEGAN

Over the years, we have evolved into the largest lighting manufacturer in the country and now offer various other product categories to complement our lighting range namely: lampshades, bedside lights, table lamps, floor lamps & pendants, scatter cushions, metal side & coffee tables, woven products and other small furniture items.

All our products are made right here in SA at our factory. It has become easy to import something, mostly of inferior quality, we like to put a bit more effort into sourcing local materials, creating local employment and sustaining our economy.

Speak to one of our professional sales representatives for advice on custom designs or choose from one of our own in-house brand called “Fundi Light & Living” on display in our factory showroom.

All product is Designed and handcrafted exclusively by Wire World – “Bringing Local to Light”

DEPARTMENTS

LEARN ABOUT OUR SERVICES OFFERED

SOUTH AFRICAN LAMPSHADE (SAL)
Comprises of a large team of multi-skilled workers that can tuck lampshades, sew scatter cushions, baskets and other textile related decor items.

BASE WIRING
This department does the electrical wiring for lampstands and pendants according to NRCS standards.

DISPATCH
Here all packaging and labelling requirements are adhered to. Equipped with two delivery vehicles should a client request delivery.

POWDER COATING
Before an outsourced service, Wire World set up its own powder coating plant in 2016 and now powder coats all metal works in-house.

WEAVING
Our team of highly skilled weavers work with a variety of different medium from raffia, sisal, banana leaf, recycled t-shirt yarn and locally produced synthetic resin.

WORLD OF WIRE (WOW)
Fully equiped with spot welding and mig welding machines, grinders and ring benders enabling us to produce all wire related items and small furniture pieces.

HISTORY

WHERE IT ALL BEGAN

Brackenfell Construction Site

Wire World began in 1986 with one man’s dream to start a lampshade manufacturing company supplying the wire frames to the trade industry and so derived the name “Wire World”.

1986

Old Brackenfell Factory

Wire World outgrew their first factory space in Salt River as their product range expanded and it was decided to build premises 1400m2 in size situated in Brackenfell Industria tailored to suit their manufacturing needs. A brother sister combo purchased Wire World in July 2011 from its previous long standing owner.

2011

Stikland Factory Present Day

Manufacturing processes were improved upon and the range expanded to such a level that larger premises was soon required. Wire World now operates out of a 2800m2 factory space in Stikland Bellville since June 2014.

2014

MEET THE TEAM

OUR VALUED STAFF MEMBERS
Cathy

CATHY NEWTON

MANAGING DIRECTOR

Cathy has obtained substantial experience in the furniture & interior design industry working for reputable homeware retailers over the past 18 years. Having travelled extensively overseas, she now ensures that Wire World is kept on trend, oversees all marketing, manages the key accounts and daily operations at the factory.

Olof

OLOF VORSTER

FINANCIAL DIRECTOR
Olof is a seasoned financial professional.  His experience was gained over more than 20 years whilst working for multi-national companies across the globe.  His main focus at Wire World  is to manage the finances of the company and to drive the company to financial prosperity thus creating value for all stakeholders

FARIEDA JACOBS

FACTORY MANAGER

Farieda started with Wire World in 2001 as a worker in the factory. Her wealth of knowledge and long standing service landed her the position of factory manager in 2017. She helps to ensure the continuous manufacture of quality product

TRACY JANNASCH

ACCOUNTANT

Tracy started in Sep 2013 originally as a consultant assisting Wire World for a few hours per week. Her attention to detail and astute business acumen obtained her a permanent position in July 2014

ELIAS MEJE

FACTORY SUPERVISOR

Elias was one of the earliest of our staff to join the Wire World team in 1989. He was recently promoted to factory supervisor of our welding factory (WOW) after working many years on the line as a wire bender & cutter

HELEI DU TOIT

OVERSEAS SALES REPRESENTATIVE
Helei has been part of our sales team since 2013. Her high energy and passion for our product make her a great ambassador for our company whilst serving our procurement and hospitality clients locally. With the recent establishment of "Wire World International" in Europe, Helei will be emigrating to Portugal in 2022 to head up the sales division of our European office.

PATRICIA TAYLOR

SALES REPRESENTATIVE

Patricia started as receptionist in July 2013. After recognizing her interest in sales and her good repore with our client base, she moved into sales in August 2014

ANTOINETTE BURGER

RECEPTIONIST

Antoinette joined us in August 2014 as receptionist and is the pleasant voice receiving your calls when you phone the factory. She also manages the factory shop which sells directly to the public.

LUCAS CHINGONZO

DISPATCH SUPERVISOR

Originally hired as our driver in 2013, he was promoted to Dispatch supervisor early 2018 when our long standing previous manager retired of 28 years of service. He is responsible for ensuring all packaging, labelling requirements, deliveries and collections of our clients are adhered to.

WILLIAMS MGCINENI

DRIVER

Williams started with us in 2012 as a packer in our dispatch area. He acquired extensive knowledge of our client requirements and was promoted to our driver early 2018 when Lucas moved over to Dispatch Supervisor.

TINO CHIVASA

CREDITORS CLERK

Tino originally started in 2015 as a casual in the base wiring department in the factory. Recognizing her strong administrative skills, she was moved over to the admin department as Cathy’s PA. In 2017, she was given extra responsibility and is now overseas all supplier PO’s and stock inventory.

FAHEEMA VAN DER ROSS

SAL SUPERVISOR

Originally hired as QC in 2011, she now oversees all tucking of lampshades and the weaving department.

KAREEMA DANIELS

SAL SUPERVISOR

Kareema joined Wire World in 2001 and has gradually worked her way up to now overseeing all cutting and assembly of lampshades.

RASHIEDA FLORIS

POWDERCOATING SUPERVISOR

In 2017, we installed our own powdercoating plant – a service which we previously outsourced. Early 2018, we upgraded allowing us to do all powdercoating inhouse. The volume in this department increased substantially and the need for an experienced expert in the field was identified. Rashieda joined the team in April 2018.

LEONIE LATEGAN

DEBTORS & SYSTEMS ANALYST
Leonie joined the team in 2019 when the need arose to split our debtors and creditors into two different departments. She comes with a wealth of IT knowledge and also assists with system upgrades.

NINA VAN ZYL

SALES REPRESENTATIVE
Nina joined us originally in 2019 from a student internship programme. Her bubbly & quirky personality complemented our culture so well, that when a full-time sales position post became available in 2021, we decided that we had to get her back as a full-time employee. She is now in the transition process of taking over all of our local procurement and hospitality clients until such time that Helei Du Toit emigrates overseas.
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